What is stock footage?

Stock footage refers to pre-recorded video clips licensed for use in various media projects, such as films, television programs, advertisements, and online content, providing an efficient alternative to filming original material. It encompasses a wide range of visuals, from urban landscapes to natural wonders, available for immediate integration into productions. For an extensive selection of high-quality stock footage, explore www.chrishomer.uk. What follows is my perspective—two decades as a broadcast professional, distilled with experience, a few hard-earned lessons, and a mind drifting to mountain ridges as I write.

What is stock footage? A selection of Chris Homer's premium stock footage clip packs.

The Essence of Stock Footage: What It Is and Why It Matters

Stock footage is pre-shot video content, cataloged and ready for license, designed to fit seamlessly into your project without the grind of a fresh shoot. Picture a drone soaring over Coventry’s cathedral ruins, a timelapse of driving through dusk, or smoke curling through an autumn woodland—all captured, edited, and waiting. It’s the work of someone who’s already climbed the peak, dodged the red tape, or outlasted the odds. I’m Chris Homer, a specialist cameraman with 20 years across 30+ countries—drones, gimbals, helicopters, blimps—and my library at chrishomer.uk currently (March 2025) holds 13,682 clips in 256 packs, totaling 76 hours of 4K cinematic material. It’s the fruit of frozen nights and city standoffs, delivered to your doorstep.

Chris Homer creating stock footage in the mountains of Snowdonia

This isn’t just a shortcut—it’s a tactical edge. Stock footage saves the day when shoots collapse (I flew 1,000 miles for a job once, producer canned it as I stepped off the plane—cheers), budgets shrink, or deadlines bite. It’s often B-roll—those secondary shots that enrich your core story. A producer crafting a Birmingham documentary series might grab my Clip Pack #236 – Birmingham UK Stock Video Footage Library—1,059 clips, 5 hours 53 minutes, £18,995—to weave in aerials of Grand Central or gimbal moves through the Bullring, no crew required. It’s pre-fought chaos, served with quality and, in my case, priced with value in mind over excess.

Stock’s more common than you’d think—turn on the telly, scroll your feeds, it’s there. My shots? They’ve popped up everywhere—TV, films, ads—quietly doing the job, no fanfare needed. It’s the silent workhorse of media, and I’ve got the scars to prove it.

Barefoot in the woods, creating horror film stock footage

Royalty-Free, Commercial, Editorial: The Licensing Landscape

Let’s break it down. Royalty-free means one payment, perpetual use—no recurring costs. Take my Clip Pack #247 – Driving Timelapse Stock Video Footage—15 clips, 2 minutes 48 seconds, £995—and it’s yours for a TV spot, film, or corporate reel, no further bill. Contrast that with rights-managed footage, like Getty’s model—£500 a clip, plus £200 if it hits broadcast. My approach? One fee, full access—4K and TV-ready from the jump.

Think of commercial use as directly profit-driven—ads, branded content, streaming platforms. Editorial use is informational—news, documentaries, education—without direct revenue intent. Platforms like Shutterstock or Pond5 often split these, adding fees for commercial rights or imposing limits. My license cuts through: “Permitted for any audience, including broadcast TV and film.” No extra charges for 4K or TV use—a rarity. The catch? You handle clearance. My Clip Pack #70 – Coventry, England—71 clips, 26 minutes 47 seconds, £2250—captures Lady Godiva’s statue amid crowds—perfect, but if it’s for a commercial, you confirm it’s legal. My face is model-released; landmarks or passersby aren’t—your responsibility.

My Licensing Terms: Clear, Direct, No Nonsense

Here’s my deal at chrishomer.uk—straightforward and unvarnished. Buy a pack, and a download link lands within 24 hours, usually sooner—I’m on it. Use it across TV, films, social media—anywhere—but don’t resell, don’t feed it to AI, don’t distribute it unedited. I retain copyright; you get a license. Payment’s via credit card, or bank transfer (BIC/IBAN on request), with UK VAT at 20% included where needed. Misuse it? That’s on you—I’m not liable for legal slip-ups. The footage is “as-is”—no warranties, just the raw output of a career spent facing the elements.

Football stock footage

What sets me apart? No extra fees for 4K or TV/film use. Shutterstock might tack on £50 for 4K; Getty could hit you with £200 for broadcast rights. My terms? From £29 for singles like “4K Drone Stock Footage – Flying Over British Countryside with Sheep,” or £17.94 per clip in Clip Pack #236 – Birmingham UK Stock Video Footage Library. You’re backing an independent—me, my family—not a Silicon Valley empire. It’s a personal deal with professional weight.

B-Roll and Its Role: Enhancing the Narrative

B-roll is the backbone—shots that support your main footage. A documentary on British urban life might use my Clip Pack #132 – British Terraced Houses Drone Stock Footage—25 clips, 10 minutes 57 seconds, £495—for high, wide aerials of terraced rooftops—gritty, nostalgic depth. A moody thriller? Clip Pack #4 – Eerie Smoke and Sunlight Woodland Scenes—50 clips, 15 minutes 12 seconds, £1500—offers haunting woodland silhouettes. B-roll elevates; stock footage delivers it ready-made.

British terraced houses stock footage

Where can stock footage be used? Practically everywhere—TV productions, feature films, YouTube channels, social media platforms, corporate presentations. My clips turn up in all sorts—dramas, docs, ads—racking up views in the billions globally. No specifics (clients stay quiet), but think drones over Coventry’s historic streets or timelapses of driving at dusk. Social media? Yes—drop Clip Pack #36 – Yearlet and the Long Mynd—94 clips, 41 minutes 33 seconds, £1,950—into an Instagram reel, no complications. TV production? My terms permit it—no added costs. Producers, filmmakers, advertisers, and digital creators all dip into this well. Your editor will love you!

Who Relies on Stock Footage? A Broad Spectrum

The users are diverse. TV producers lean on it—my Clip Pack #236 – Birmingham UK Stock Video Footage Library delivers Birmingham’s urban expanse for a tight schedule. Filmmakers, from indies to studios, may use Clip Pack #205 – The Isle of Skye, Scotland—102 clips, 28 minutes 28 seconds, £1,795—for Skye’s dramatic cliffs without a helicopter budget. Advertising agencies might pick Clip Pack #70 – Coventry, England to highlight Coventry’s heritage in a campaign. YouTubers and social media creators grab £29 singles like “Flying Over British Countryside with Sheep” for instant impact. Corporate teams—training videos, pitches—find value in packs like Clip Pack #247 – Driving Timelapse Stock Video Footage. It’s a resource that’s quietly everywhere—flip through channels, you’ll spot it.

Landscape stock footage by Chris Homer

How Much Does Stock Footage Cost? A Veteran’s View

Pricing spans a range—this is my take from 20 years, not a live audit. Free options (Pexels, Pixabay) offer overused low-res basics—limited scope. Budget tiers (Shutterstock, Storyblocks) run £5-£30 per clip—HD, functional, often subscription-bound. Mid-level providers (Pond5, Getty) charge £50-£150—4K quality with potential broadcast fees. Premium outlets (Artgrid, Frame.io) demand £200-£500+ per clip or £1,000-£10,000 for packs—top-tier, top-cost. My offerings? Singles at £29, packs from £95 (Clip Pack #250 – Scraping Ice from Car Windows, 2 clips, £95) to £18,995 (Clip Pack #236 – Birmingham UK Stock Video Footage Library, averaging £17.94/clip)—4K, broadcast-ready, no hidden extras.

Stock Footage Clip Pack #236 - Birmingham, UK

Benefits of Stock Footage Over Custom Shoots: Efficiency Prevails

Stock footage outshines bespoke shoots in practicality and cost. I’ve logged hundreds of nights in snowy tents—Clip Pack #245 – Long Mynd Fires—34 clips, 12 minutes 18 seconds, £1,795—woken by wild ponies nosing my tent at dawn, just to capture those shots. You? Download and use—no frostbite needed. A custom shoot mirroring Clip Pack #236 – Birmingham UK Stock Video Footage Library? £60,000? —£1,000/day for crew, £3,000+ for drones, £10,000 if the job’s axed mid-flight (flew 1,000 miles once, producer pulled it as I landed—waste of a trip). My pack’s £18,995—months of effort, endless “no filming here” rows with city officials, distilled to £17.94/clip.

You can't film ere mate! Birmingham stock footage with BT tower

Custom shoots mean permits, logistics, unpredictability. I’ve faced it—Baku, where Azerbaijani police detained me over a drone; Moscow, where Russian officers grilled me in the cold; London, 4 a.m., flying over Parliament, surrounded by a dozen armed police threatening arrest until I negotiated free. Stock footage skips that—my battles, your gain: instant access, lower cost, zero drama.

Birmingham stock video footage in 4K UHD Clip Packs

Quality of Stock Footage: From Basic to Cinematic

Quality varies widely. Free stock (Pexels) is often low-res, overused filler—fine for casual use, not TV. Premium providers (Getty) deliver excellence at a steep price. My footage? 4K cinematic quality—drones, gimbals, helicopters, blimps—crafted by a pro who’s endured -37°C winds and earned “Drone Jedi” in Paris. Clip Pack #205 – The Isle of Skye, Scotland—Neist Point’s golden cliffs, £17.60/clip. Clip Pack #4 – Eerie Smoke and Sunlight Woodland Scenes—£1500 for 50 clips. It’s fresh, vivid—UK character, global reach—not the diluted churn of corporate libraries.

Choosing a Stock Footage Provider: A Practical Approach

Selecting a provider requires care—focus on quality, terms, and source. Big platforms—Shutterstock (£50 4K fee), Pond5 (£150+ broadcast), Getty (£200 TV fee)—offer scale but burden with extras. My approach at chrishomer.uk? No upcharges—4K standard, TV-ready. Assess resolution (4K is essential for pros), licensing clarity (avoid fee surprises), and ethos—support an independent over a conglomerate. Packs like Clip Pack #244 – Snowdon Horseshoe—48 clips, 19 minutes 45 seconds, £1,995—or Clip Pack #70 – Coventry, England deliver without the struggle.

On the edge... Chris Homer, creating Snowdonia stock footage on Crib Goch

Where to Buy Stock Footage: Options Laid Out

Purchase points are plentiful. Platforms like Shutterstock, Pond5, and Getty provide breadth—pricey breadth. Free sources (Pexels, Pixabay) suit casual needs—limited pro appeal. My site, chrishomer.uk, offers direct access—£29 singles, packs like Clip Pack #203 – Snowdon and Tryfan—36 clips, 14 minutes 22 seconds, £1,495—or Clip Pack #236 – Birmingham UK Stock Video Footage Library. It’s creator-driven—your investment fuels my next ridge, not the next leather chair in the corporate suite corner office.

Stock Footage FAQ: Addressing the Curious

  • Is it free? Sometimes—Pexels—but low-quality. Mine starts at £29—value over scraps.

  • Is it legal? Yes, with proper licensing—my terms are clear: use it, don’t resell, verify clearances.

  • Can I sell my own? Indeed—I do. Shoot, edit, market—via platforms or solo.

  • How much can I earn selling stock footage? From small change to solid cash—Clip Pack #236 – Birmingham UK Stock Video Footage Library at £18,995 fuels my work; top sellers hit six figures.

  • Can I make a living selling stock footage? Possibly, with persistence—20 years of effort built my library, not a quick win.

Out on a shoot on another Welsh mountain - Cadair Berwyn - Chris Homer

Stories from the Field: The Cost Behind the Clips

This is my reality, not a theoretical exercise. Hundreds of frozen nights—Clip Pack #147 – Snowdonia Winter Landscapes—121 clips, 34 minutes 50 seconds, £4,500—Snowdonia’s icy peaks; Clip Pack #245 – Long Mynd Fires—34 clips, 12 minutes 18 seconds, £1,795—Long Mynd, ponies sniffing my tent at dawn. Urban shoots? Endless “no filming” hassles—Baku, Azerbaijani police detaining me over a drone; Moscow, Russian cops pressing me in the frost; London, 4 a.m., Parliament drone run, a dozen armed officers circling, arrest looming until I talked my way out. I’ve climbed Crib Goch for Clip Pack #244 – Snowdon Horseshoe—shots you can download, not sweat for.

Chris Homer Cameraman

Stock Footage as a Craft: The Final Take

Stock footage is more than clips—it’s a craft, a solution, a shield against chaos. I’m Chris Homer—a broadcast pro with 20 years on global productions, now your footage architect. My library—13,682 clips as of March 2025, £29 to £18,995—outshines bespoke risks and corporate overreach. No 4K fees, no TV fees—pure, practical value. Clip Pack #205 – The Isle of Skye, Scotland, Clip Pack #236 – Birmingham UK Stock Video Footage Library, Clip Pack #247 – Driving Timelapse Stock Video Footage—it’s my ridge-top legacy for you. Mountains call as I write. Take it—your production’s next move is here.

Tryfan Snowdonia stock footage
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